The Market Research Toolbox: A Concise Guide for Beginners

By Edward F. (Francis) McQuarrie

Book Overview

Understanding marketing research to make better business decisions An ideal resource

• Format: Paperback
• Language: English
• ISBN: 1452291586
• ISBN13: 9781452291581
• Release Date: May 2015
• Publisher: Sage Publications, Inc
• Length: 400 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"