

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide...

"Edward F. McQuarrie has written a practical guide that will introduce managers, across functional areas and product lines, to a basic understanding of market research tools. Further investigation of The Market Research Toolbox will give readers insight into traditional and nontraditional...

"Edward F. McQuarrie has written a practical guide that will introduce managers, across functional areas and product lines, to a basic understanding of market research tools. Further investigation of The Market Research Toolbox will give readers insight into traditional and nontraditional...


