The Market Makers: How Leading Companies Create and Win Markets (Businessweek Books)

By Daniel F. Spulber

Book Overview

Drawing on numerous case studies of winning firms, an award-winning economist presents a step-by-step framework that today's business people can follow in order to successfully create, own, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007060584X
• ISBN13: 9780070605848
• Release Date: June 1998
• Publisher: McGraw-Hill Companies
• Length: 314 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.3" x 6.4" x 9.3"

Customer Reviews

Insightful!

Author and teacher Daniel Spulber offers insights that are becoming increasingly relevant as technological innovations make transactions between customers and businesses faster, cheaper and more important. The strategic framework he presents - that you should view companies as transaction facilitators, not as product makers or service providers - will force you to rethink your most fundamental beliefs about your business. We [...] recommend this book to managers, strategists and students of all branches of business who are looking for a fresh analysis of 21st-century competition.