The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

by George S. Day

Book Overview

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy...

• Format: Paperback
• Language: English
• ISBN: 1416584617
• ISBN13: 9781416584612
• Release Date: October 2007
• Publisher: Free Press
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 5.9" x 9.1"

Customer Reviews

Highly Recommended!

Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day's earlier work as a classic in the management field and we [...] recommend both books to business people at all levels.

An easy-to-read book on the value of being market-driven

Too often, executives think that "being market-driven" is just a catch-phrase; this book explains the difference between being market-driven and being technology-, sales-, or finance-driven. It describes why market-driven organizations are more profitable, using clear examples of successful companies. It's a must-read for senior executives.