The Manager's Guide to Distribution Channels

by Linda Gorchels, Edward Marien, Chuck West

Book Overview

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071428682
• ISBN13: 9780071428682
• Release Date: May 2004
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"