The Management of Technology and Innovation

By Garry D. Bruton and Margaret A. White

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.

• Format: Paperback
• Language: English
• ISBN: 0357039203
• ISBN13: 9780357039205
• Release Date: July 2018
• Publisher: Cengage Learning
• Weight: 1.80 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"