The Management of Technology and Innovation: A Strategic Approach

by Margaret A. White and Garry D. Bruton

Book Overview

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538478225
• ISBN13: 9780538478229
• Release Date: August 2010
• Publisher: Cengage Learning
• Length: 416 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.6" x 7.2" x 9.0"

Customer Reviews

Tech & Innovation text book

The book was received very quickly after order was placed. It was in pretty good shape with no writing or highlighting inside. I was very pleased with this transaction.