The Management of Sales and Customer Relations: Book of Readings

By Michael W. Starkey and Robert A. Hartley

Presents a collection of key international articles in sales management with additional commentary. The text covers issues of business to business marketing, database marketing, customer service, direct selling, technological developments, interpersonal communication and precision marketing.

• Format: Paperback
• Language: English
• ISBN: 0415129745
• ISBN13: 9780415129749
• Release Date: January 1996
• Publisher: International Thomson Business Press
• Weight: 1.11 lbs.
• Dimensions: 9.5" x 6.3" x 0.8"