The Management of International Advertising: A Handbook and Guide for Professionals

by Erdener Kaynak

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international...

• Format: Hardcover
• Language: English
• ISBN: 0899301428
• ISBN13: 9780899301426
• Release Date: November 1989
• Publisher: Praeger
• Length: 300 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"