The Management of Intangibles: The Organisation's Most Valuable Assets

By A. Bounfour

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

• Format: Hardcover
• Language: English
• ISBN: 0415224934
• ISBN13: 9780415224932
• Release Date: November 2002
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.9" x 6.2" x 9.7"