The Management of Intangibles: The Organisation's Most Valuable Assets

By Ahmed Bounfour

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

• Format: Paperback
• Language: English
• ISBN: 0415439795
• ISBN13: 9780415439794
• Release Date: March 2007
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"