What if the son of a waiter and a seamstress from Queens could outsmart the giants of business and sell not one, but two companies to Coca-Cola for billions of dollars?
This is the story of Mike Repole, the streetwise kid who grew up in Middle Village, New York, and became one of the boldest entrepreneurs of our time. Known for his loud voice, sharp humor, and fearless hustle, Repole turned VitaminWater and BodyArmor into household names and forced the world to pay attention.
Inside this book, you'll discover:
How a working-class kid built billion-dollar brands with grit, bold moves, and big risksWhy Mike Repole tells people not to become entrepreneurs unless they are ready for the truthThe mindset of always playing offense and never settling for averageHis personal life, family values, and the roots that kept him grounded even after fortune and fameThe real lessons from selling two businesses to Coca-Cola worth more than $9 billion combinedHis lasting influence as a mentor, investor, and living example of what it means to win bigMore than a business story, this is a journey of heart, hustle, and street smarts. It shows that success does not belong only to the polished or privileged. It belongs to those who dare to take risks, embrace who they are, and refuse to quit.
If you want inspiration, raw truth, and a front-row look at how billionaires are really made, this book is for you.