The Making of McPaper: The Inside Story of How USA Today Made It

By Peter S. Prichard

Book Overview

This updated edition of Peter Prichard's acclaimed 1987 work that discusses the battle to build a newspaper includes an Afterword by longtime USA Today writer and editor David Colton, thus completing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1596702869
• ISBN13: 9781596702868
• Release Date: September 2007
• Publisher: Spotlight Press
• Length: 317 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.0" x 0.8" x 5.8"

Customer Reviews

Leadership and Vision

I came across this book in a Bethesda library in the early 90s and still think of the story. It is a fascinating tale that shows how vision, ego, and ambition come together to develop a product unlike any before it. It is a story about the man behind the product and how he perservered. I enjoyed this book in the same way that I enjoyed The New New Thing about Jim Clark. I've recently bought my first house and have decided to go back and purchase books for my library that stand out in my mind as influential in the way I've looked at business and decisions I've made. I'll have this one on the shelf by the end of the month.

A great history of Gannett's national newspaper

"The Making of McPaper" is a well-written, all-encompassing history of USA Today - and the only extensive work I've been able to find on the paper. Written by a former editor, it is not just propaganda; praise and criticism both are included. (Of course, USA Today wins in the end.) It is a quick read for those interested in the business of journalism and the journalism business. Also read "Confessions of an SOB" by Al Neuharth for his take on the paper's start-up.