The Making of a Status Symbol: A Business History of Rolex

By Pierre-Yves Donzé

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

• Format: Paperback
• Language: English
• ISBN: 1526188414
• ISBN13: 9781526188410
• Release Date: June 2025
• Publisher: Manchester University Press
• Length: 272 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"