The Main Source: Learning from Television News

By John P. Robinson and Mark R. Levy

Book Overview

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the publics 'main source for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.

• Format: Paperback
• Language: English
• ISBN: 0803925700
• ISBN13: 9780803925700
• Release Date: May 1986
• Publisher: SAGE Publications, Inc
• Length: 272 Pages
• Weight: 0.88 lbs.