The Magazine From Cover to Cover : Inside a Dynamic Industry

By Patricia Prijatel and Sammye Johnson

Book Overview

The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0658002295
• ISBN13: 9780658002298
• Release Date: August 1999
• Publisher: McGraw-Hill
• Length: 376 Pages
• Weight: 2.22 lbs.
• Dimensions: 9.9" x 0.7" x 7.9"

Customer Reviews

Worth its reasonable cost

Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.

A great book.

I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.This book will grab you in such a manner as does your favorite magazine.Interested in magazine historical trends? Read chapters 3 and 4.Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up! This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.This is a terrific book with the look and feel and dynamic spirit of a magazine.

Incredibly useful reference book

If you're looking to learn the basics of the magazine publishing business, this book is an excellent place to begin. Chapters include (among others): The Magazine as a Storehouse, The Magazine as a Marketplace, Magazine Business Plans, Magazine Production, and Magazines for the Twenty-First Century. Every chapter contains the basic aspects, multiple real-world examples, and a useful list of further reading.

A Resourceful and Helpful Companion!

As an aspiring Magazine publisher, I sought this book as a wonder. Resourcefully, the title told all about the industry, as well as, gave real examples. I reccommend this title to anyone seeking to tearn more about publishing, editing and the managing of magazines in the near future. I know I learned more than I thought I would!