The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer and Vincent Bastien

Book Overview

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No?l Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing...

• Format: Hardcover
• Language: English
• ISBN: 0749464917
• ISBN13: 9780749464912
• Release Date: September 2012
• Publisher: Kogan Page
• Length: 408 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.2" x 6.5" x 9.4"