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The Lovemarks Effect: Winning in the Consumer Revolution
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The Lovemarks Effect: Winning in the Consumer R... 157687267X Book Cover

The Lovemarks Effect: Winning in the Consumer R...

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Edition Description

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win...

Edition Details
Format:Hardcover
Language:English
ISBN:157687267X
Format: Hardcover
Condition:
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