The one book that explains every major LLM - what each does best, what each costs, and how to deploy them in your business. The AI landscape is bewildering. A dozen models compete for attention, the marketing claims are contradictory, and the practical question - "which model should I use for what?" - remains surprisingly hard to answer. The LLM Manual is that answer. Strategy consultant P.Z. Murphy delivers a practical, comparative, opinionated guide covering Claude, GPT-4, Gemini, Llama, Mistral, and the broader ecosystem. Each model is assessed with candid analysis of strengths, weaknesses, and ideal use cases. Side-by-side comparison tables cut through the noise. Original frameworks you'll use immediately: - SCORE - the 5-factor model selection framework (Sophistication, Context, Output, Responsiveness, Economics) - CRAFT - the prompting framework that turns vague instructions into professional-quality output - Cost Optimization Hierarchy - 5 levers to reduce LLM costs by 60-80% - AI Data Classification - 4-tier security framework for enterprise governance - AI Maturity Model - map your organization's journey from experimentation to transformation Complete business application coverage: Sales, marketing, customer success, finance, legal, operations, product, engineering, and data - with specific use cases, prompting strategies, and implementation guidance for each function. Plus: API and platform comparison, RAG architecture explained, ROI modeling, regulatory compliance, change management, and quick-reference model cards in the appendix. Whether you're a CEO setting AI strategy, a functional leader choosing tools, or an implementer building applications - this manual gives you everything you need in one place. Start small. Start now. Build from there.
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