Let's be clear: I didn't set out to change anyone's life. I didn't bring a slide deck. I didn't rehearse in front of a mirror. I stood up in front of a ballroom full of advertising executives, real estate moguls, and industry lifers, and I told a story. I made it up. On the spot. About kidnapping people. Threatening them with death. Hooking them up to lie detectors. And pulling the deepest, most raw truths from their souls. And I said we turned that into data. Real data. Human truth, in bulk. Like bottled lightning. The story wasn't real. But the reaction was. Because people sat there stunned. Not because they believed the story (maybe some did), but because they believed the possibility. The logic made too much sense. The story landed not because it was factual-but because it was recognizable. That data? They wanted it. Not because they were curious. Because they were afraid.
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