Little Brand Book

By Erika Brechtel and Kalika Yap

Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.

• Format: Paperback
• Language: English
• ISBN: 1718164211
• ISBN13: 9781718164215
• Release Date: August 2018
• Publisher: Independently Published
• Length: 218 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"