The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed

By Jennefer Witter

Book Overview

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency

Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

• Format: Paperback
• Language: English
• ISBN: 0814436218
• ISBN13: 9780814436219
• Release Date: October 2014
• Publisher: Amacom
• Length: 128 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.3" x 5.0" x 7.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher