The Librarian's Nitty-Gritty Guide to Content Marketing

By Laura Solomon

Book Overview

What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0838914322
• ISBN13: 9780838914328
• Release Date: April 2016
• Publisher: ALA Editions
• Length: 128 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"