The Legend of Mercury

by Jeffrey L. Rodengen and Alex Lieber

Book Overview

Sixty years old in 1999, Mercury Marine is the world leader in the marine industry. The memory of its founder, Carl Kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0945903235
• ISBN13: 9780945903239
• Release Date: March 1999
• Publisher: Write Stuff Syndicate
• Length: 207 Pages
• Weight: 3.20 lbs.
• Dimensions: 1.4" x 9.7" x 14.0"

Customer Reviews

Excellent book for Mercaholics

A high quality book that offers little known details of the early outboard industry and Mercury/Mariner specifically. For anyone with more than a casual interest in outboards, this is a must read!

An Interesting Book

I found this book an interesting read. Great photos of the early days of Mercury really add to the quality of this book.

A facinating look into Mercury Marine

This is a well researched book that discusses everything from the beginings of Mercury Marine to present. It discusses their early day business dealings with Montgomery-Ward, and how Kiekhaefer helped them survive it all to become the largest marine brand. This also has some excellent photos and old Mercury ads that are of interest to TRUE marine buffs.