The Lean Guide To Digital Advertising

By Brent Halliburton

Book Overview

The Lean Startup concept of iterative testing of ideas to validate concepts seems useful and efficient on face, but sometimes (theoretically many times) a test fails. This places the start-up at a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0692607498
• ISBN13: 9780692607497
• Release Date: December 2015
• Publisher: Halliburton & Sons
• Length: 338 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"