The Lean CMO: How a Small Marketing Budget Can Produce Big Results

By Dwight Holcomb

Book Overview

The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.

• Format: Paperback
• Language: English
• ISBN: 1945255927
• ISBN13: 9781945255922
• Release Date: January 2019
• Publisher: Throne Publishing Group
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"