The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer

By Yves Caseau

Book Overview

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

• Format: Paperback
• Language: English
• ISBN: 1032225017
• ISBN13: 9781032225012
• Release Date: May 2022
• Publisher: Productivity Press
• Length: 226 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"