The Leader's Edge: Using Personal Branding to Drive Performance and Profit

By Susan Hodgkinson

Book Overview

Have you ever wondered what comes to mind for your boss, your customers, or your colleagues when your name is mentioned? Every leader, at every level, has a personal brand-an operative reputation.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0595673074
• ISBN13: 9780595673070
• Release Date: January 1
• Publisher: iUniverse
• Length: 146 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

It's a good buy

I had to purchase this book for a leadership class I am taking. It was difficult to start but ended well. I learned new things and think about it often. My next step is to create my own brand and this book will help do that. Enjoy!

A MUST read for EVERYONE, not just leaders

Although it's called The LEADER'S Edge, a more appropriate title might be The PERSON'S Edge, as I think it's a must read for EVERYONE over the age of 18. It's a wonderfully easy-to-understand and deeply thought-provoking book about how we show up to the world (which is often quite different than how we think the world sees us) and how, through heightened self-awareness and feedback, we can enhance our personal brand in everyday situations - professional and personal. I've recommended this book to everyone from the leader of a 600+ person practice to administrative personnel, and the reactions have been equally positive and powerful. I can't wait for my children to be old enough to read it themselves. I truly believe the world would operate more effectively if we all invested the time to read this book.

Clear Steps to Improve Your Career

This book is very well written. Susan clearly describes steps to take to assess and improve your job skills, then goes on to explain how to market yourself within an existing organization. After reading the book I understand how some people work hard all their careers, but never move to influential positions in a corporation. You won't do that if you read the book! I am currently loaning the book to young co-workers as a "must read."

smart book

This is a smart leader's tool--models, frameworks, examples, case studies. The author has clear real life experience which makes it different than theoretical approaches by those with no practical background.

The Leader's Edge

Excellent for leaders at all levels! This is an engrossing,informative & extremely helpful book replete with practical advice, guidance & wisdom. I highly recommend it to anyone in a leadership/management position.