This new, expanded, and revised edition will help you master the creative marketing solutions you need. It's packed with practical ideas, innovative strategies, useful checklists, and sample marketing... This description may be from another edition of this product.
I handle marketing for a mid-sized firm, and I think this book is a great resource. Both editors are intimately familiar with what it takes to turn one-to-many marketing into business relationships, and give great advice toward that goal.
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