The Law of Marketing

By Lynda J. Oswald

Book Overview

This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

• Format: Paperback
• Language: English
• ISBN: 1439079242
• ISBN13: 9781439079249
• Release Date: January 2010
• Publisher: Cengage Learning
• Length: 420 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 7.9" x 9.9"