Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa

by Ansgar Ohly and Michael Spence

This book consists of a careful analysis of the comparative advertising directive, giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European...

• Format: Hardcover
• Language: English
• ISBN: 1841131172
• ISBN13: 9781841131177
• Release Date: December 1999
• Publisher: Bloomsbury Publishing PLC
• Length: 144 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"