The Last Mile: Creating Social and Economic Value from Behavioral Insights

By Dilip Soman

Book Overview

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

• Format: Paperback
• Language: English
• ISBN: 1487521820
• ISBN13: 9781487521820
• Release Date: July 2017
• Publisher: Rotman-Utp Publishing
• Length: 296 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"