The Language of Persuasion on Instagram: A Systemic Functional Approach to Multimodal Tourism Discourse

By Elena Mattei

This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards' use of Instagram and official websites.

• Format: Hardcover
• Language: English
• ISBN: 1032937483
• ISBN13: 9781032937489
• Release Date: January 2026
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"