The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working With the Media to : Generate Publicity, Enhance ... BASS NONPROFIT & PUBLIC MANAGEMENT SERIES)

By Emily Tynes, Henry Griggs, Kathy Bonk

Book Overview

A Publication of the Communications Consortium Media Center This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns. The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to: ? Construct a solid strategic communications plan ? Research media trAnds and case studies ? Track public education and awareness ? Select the most appropriate type of media for each campaign ? Utilize new media and technology for increased publicity ? Develop top-quality written materials and engaging releases ? Handle media crises quickly and competently ? Organize staffing and funding resources efficiently

• Format: Paperback
• Language: English
• ISBN: 0787943738
• ISBN13: 9780787943738
• Release Date: January 1999
• Publisher: Jossey-Bass Inc Pub
• Length: 188 Pages
• Weight: 1.50 lbs.
• Dimensions: 11.3" x 0.8" x 5.5"

Customer Reviews

Excellent book for beginners in non-profit PR

I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.

Quite Useful for Students

The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.