The Island of Macromol

By Michael C Geoghegan

THE ISLAND OF MACROMOL delivers a unique synthesis, a rigorous argument, and a prescriptive approach to making good business decisions by design. By challenging the accepted wisdom of the MBA curriculum and drawing core concepts from a selected range of sciences and social theory, the book creates a wholistic framework for understanding processes of innovation and for ensuring good investments.

• Format: Paperback
• Language: English
• ISBN: 1329072162
• ISBN13: 9781329072169
• Release Date: April 2015
• Publisher: Lulu.com
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"