The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

by Steve Thompson

Book Overview

The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want...

• Format: Paperback
• Language: English
• ISBN: 154450196X
• ISBN13: 9781544501963
• Release Date: March 2019
• Publisher: Value Lifecycle
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"