The Invisible Industry: The Evolution of Trade Shows

By Larry Kulchawik and Bob McGlincy

Book Overview

The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.

Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America.

This groundbreaking book uncovers:

The influence of World's Fairs on U.S. trade shows.The displays of innovations, brands, and technologies that created business empires.The rise of key convention center cities, venues, organizations, and suppliers.The game-changers who shaped the industry.The current landscape and future of trade show marketing.

Get ready to explore an industry that's been flying under the radar for far too long - until now

• Format: Paperback
• Language: English
• ISBN: B0DQ3Z1434
• ISBN13: 9798330630752
• Release Date: November 2024
• Publisher: Books Writer USA
• Length: 404 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"