Television and radio advertisements, magazine articles and books all purport to give inventors the tactics and access needed to get their invention to market. Why then do almost all inventors fail after spending $1,000's to succeed? The author, an industry insider and former licensing executive, has turned the process upside-down and definitively answers the question, "Why do most inventors fail?" In the process he debunks many commonly held myths like seeking patent protection early in the process and goes on to expose the deceptive sales practices of invention promotion companies and many patent attorneys. While some books detail the steps to get an invention to market, The Inventor Trap encourages readers to "Fail forward fast", by showing inventors low cost methods with high degrees of certainty to really know if their invention has a chance in the market place, while providing best practices for each step of the process from market viability, to patent protection, financing, and licensing or manufacturing. A crusader against deceptive invention industry practices, the book also shows inventors how to rate the quality of industry people they may be working with, how to find and work with only the best licensing agents and even how to get their money back if they've already been taken advantage of! The approach, emphasis, knowledge and tools in The Inventor Trap are unique to this book alone. This is, without a doubt, the single book every inventor should read before they make any serious investment of time or money into their invention.
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