The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience

By David F. Ross

The growing power being exercised by today's consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1420064975
• ISBN13: 9781420064971
• Release Date: June 2008
• Publisher: Auerbach Publications
• Length: 304 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"