The Internet Strategic Plan: A Step-by-Step Guide to Connecting Your Company

By Rick Smith and Martin A. Schulman

This text aims to address the needs of managers in organizations using Internet technology. It looks at the issues of managing the process of gaining and using Internet capabilities. The technical challenges can be considerable and the other big stumbling blocks are managerial and organizational.

• Format: Paperback
• Language: English
• ISBN: 0471142751
• ISBN13: 9780471142751
• Release Date: February 1997
• Publisher: Wiley
• Length: 350 Pages
• Weight: 1.48 lbs.
• Dimensions: 9.2" x 0.8" x 7.5"

Customer Reviews

Good, solid intro to web site design

This book gives a very good overview of what needs to occur to setup a corporate website. Covers senior leadership buy in, requirements analysis, and network needs.Unfortunately though it skimps on software and loads up on the hardware, networking side. It should not scare the beginner but definitely open their eyes as to what is required for your own in house web staff.Very good "bang for the buck" but use this book in conjunction with a software/web design book to round it out.

A SIMPLE ONE-READ ONLY GUIDE THAT HELPS IF YOU"RE NEW

If you are a newcomer to the net building a business, and need to know a lot about building websites, this is the one. I have 22 years of experience in the entertainment business, and 7 years in social work. Now I am semi-retired and ready to take off to see more of the world. I know I'll be able to access my pages using any internet coffee shop in the WORLD!