The Internet Business Guide: Riding the Information Superhighway to Profit

by Dave Taylor and Rosalind Resnick

Through real-world examples and advice, this guide should inform and educate business people on how they can use the Internet to increase profit, reach a broader market, track down business leads and access critical information.

• Format: Paperback
• Language: English
• ISBN: 0672305305
• ISBN13: 9780672305306
• Release Date: January 1994
• Publisher: Sams
• Length: 418 Pages
• Weight: 1.87 lbs.
• Dimensions: 1.2" x 7.4" x 9.2"

Customer Reviews

Belongs on your Office Shelf---great retrospective

Written by one of the gurus of the Internet business Rosalind Resnick. Just look at this woman's bio-- I'm cutting and pasting it so you can see -- she was way ahead of her time and that's why you need this book on your shelf-- even a used copy-- for retrospective of what happened and why along the information superhighway....Rosalind Resnick BIO: Rosalind Resnick, founder, president and CEO of Axxess Business Centers, Inc., is a former business and computer journalist who built her Internet marketing company, NetCreations, Inc., from a two-person home-based start up to a public company that generated $58 million in sales. She co-founded NetCreations in March 1995 and served as the company's CEO and President until December 2001, pioneering the concept of 100 percent Opt-In® email marketing in 1996 and spearheading the company's successful IPO (initial public offering) in 1999. She launched her current company, Axxess Business Centers, which provides affordable consulting for start ups and small businesses, in 2002.Previously, Resnick hosted America Online's NetGirl Forum, one of the Internet's most popular online dating services, from 1995 to 1996. In 1994, she co-authored The Internet Business Guide I didn't check out Dave Taylor -- but who knows?? Wow what a blast from the past.....