The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

by Erich Joachimsthaler, John Butman, Erich Joachimsthaler

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.
Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand...

• Format: Hardcover
• Language: English
• ISBN: 1541730518
• ISBN13: 9781541730519
• Release Date: September 2020
• Publisher: PublicAffairs
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"