The Integration Imperative: Erasing Marketing and Business Development Silos -- Once and for All -- In Professional Service Firms

By Suzanne C. Lowe

When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: "Hire... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615292143
• ISBN13: 9780615292144
• Release Date: July 2009
• Publisher: Professional Services Books
• Length: 276 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"