The Innovation Odyssey: Lessons from an Impossible Project

By Christophe de Charentenay, Marc Alochet, Christophe Midler

Book Overview

This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

• Format: Paperback
• Language: English
• ISBN: 1032387467
• ISBN13: 9781032387468
• Release Date: April 2023
• Publisher: Auerbach Publications
• Length: 226 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"