The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas

By: Adam Jolly

The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value. Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.

• Format: Hardcover
• Language: English
• ISBN: 0749453184
• ISBN13: 9780749453183
• Release Date: August 2008
• Publisher: Kogan Page
• Length: 312 Pages
• Weight: 2.06 lbs.
• Dimensions: 9.0" x 1.2" x 6.0"