The Information Weapon: Winning Customers and Markets With Technology

By William R. Synnott

Shows how to use information technology as a competitive strategy instead of just a back shop cost-cutting tool and describes how information systems managers and chief information officers can help... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471845574
• ISBN13: 9780471845577
• Release Date: April 1987
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.4" x 1.2" x 6.7"