The Influence of Values on Consumer Behaviour: The value compass

By Erik Kostelijk

Book Overview

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

• Format: Paperback
• Language: English
• ISBN: 1138489557
• ISBN13: 9781138489554
• Release Date: February 2018
• Publisher: Routledge
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"