The influence of malinchismo on Mexican consumers

By Margarita Heredia-Soto

Globalization has brought numerous changes in products marketing and consumption. Nowadays consumers are able to select from a wider range of foreign and local products. For this reason, businessmen... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363936113X
• ISBN13: 9783639361131
• Release Date: June 2011
• Publisher: VDM Verlag
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"