The Influence of E-Commerce, Prices and Design on Purchasing Decision

By Nurul Nadzfah Nanda

Based on the results of Test-F simultaneously, it can be seen that e-commerce, product pricing and product design has significant positive effect on purchasing decisions. Based on the results of the partial t-test, it can be seen that e-commerce has positive and significant influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the price of the product and a significant positive influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the design of the product and a significant positive influence on purchasing decisions

• Format: Paperback
• Language: English
• ISBN: 6200248419
• ISBN13: 9786200248411
• Release Date: September 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"