The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis Across Countries

By Franziska Kruger and Franziska Krüger

The Satisfied Customer in International Business.- Customer Satisfaction, Culture, and Personality.- The Structure of the Zone of Tolerance across Countries and Individuals.- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

• Format: Paperback
• Language: English
• ISBN: 365812556X
• ISBN13: 9783658125561
• Release Date: February 2016
• Publisher: Springer Gabler
• Length: 208 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"